Our Brand Story

Here at The Wholesome Inc, we have dedicated ourselves to create and curate products which are beneficial for your wholistic well-being, supporting you in your healthy and clean lifestyle.

You may feel intimidated by the thought of adopting a clean lifestyle, but we are here to make the process simple. You can depend on us to bring you the cleanest products to ensure that what you are purchasing always has a positive impact on your health.

Where it all began:
Since 2017, our founder Stephanie Goh, has been taking care of the children's tummies by creating clean and convenient baby foods. She later realised that the mummies, like herself, had been neglected and needed to be taken care of too.

Most of the time we are particular about the products we use on our children, but we forget to protect ourselves. Stephanie wanted to help women reduce their exposure to environmental toxins if they could avoid it by providing a one-stop shop for safer, better products with a mission to help you understand how the products you use every day can truly shape your health.

Shopping at TWI, you can be rest assured that all products have been vetted, tested and tried by our team.